The B2B POD
This podcast talks about all that is going on in the B2B Industry from tech, practices, services, the outlook for the future and everything in between with experts and thought leaders of this industry.Join us as Radwa Hassan explores the rich space of B2B marketing and talks to some of the biggest names present in the B2B Industry. Radwa Hassan has an eclectic career in Marketing and Brand Growth in the B2B space. A go-getter, mentor, elite panelist and a thought leader, she’s an expert on all things related to business growth- from strategy development through executional excellence.
Episodes
14 episodes
S2 E3 - Why Customer Experience Strategy Should Be Iterative to Stay Relevant
In this episode of The B2B POD, host Radwa Hassan and guest Abdallah Saqqa discuss why customer experience strategy should be iterative to stay relevant. Abdallah explains that the core of any customer experience strategy is the building and...
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Season 2
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Episode 3
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31:37
S2 E2 - Outlook on Technology Shifts Shaping Businesses in the Next 5 Years
In this episode, host Radwa Hassan speaks with Charbel Zreiby, an expert in digital transformation and technology innovation. They discuss the outlook on technology shifts that will shape businesses in the next 5 years.Charbel ...
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Season 2
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Episode 2
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41:08
S2 E1 - Discerning IT Sales While Adopting Digital Transformation
In this episode of The B2B POD, host Radwa Hassan and guest Abdullah Khorami discuss the changes in digital transformation before and after the pandemic. They explore how the pandemic has affected the mobility and location of employees and t...
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Season 2
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Episode 1
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41:30
S1 E10 - Optimizing your Marketing Department and Driving the Growth Culture in an Organization
In this episode of The B2B POD, we will discuss strategies for optimizing the performance of your marketing department and driving a culture of growth within your organization. Learn how to set clear goa...
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Season 1
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Episode 10
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32:29
S1 E9 - Leadership Biases and How to Be an Inclusive and Inspiring Leader
What separates a great leader from a mediocre one? A manager’s behavior has a direct link to employee experiences of inclusion—in fact, almost half of an employee’s experience of inclusion can be explained by managerial in...
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Season 1
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Episode 9
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38:20
S1 E8 - Why do Marketing Leaders get Leadership Wrong?
Why do so many leaders get Leadership wrong? Leadership can be a dealbreaker in most organizations. Many people get it wrong, or at least some of them do, and many times they don’t even realize it. However, given how quickly the marketing lands...
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Season 1
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Episode 8
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35:52
S1 E7 - Marketing perspectives from the Corporate and Agency world
If stated correctly, the silos between sales and marketing departments are a long-standing issue throughout every industry. Do you wish to learn how to bridge the gap between these misalignments? Tune in to Episode 7 of The B2B POD,...
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Season 1
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Episode 7
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18:24
S1 E6 - The B2B Marketeers - Are you Prioritizing Ruthlessly?
It’s vital to prioritize your tasks to minimize the stress of multitasking and maximize your productivity. When it comes to prioritizing your tasks as a B2B marketer, do you have a strategy in place? Tune in to Episode 6 of The B2B POD...
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Season 1
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Episode 6
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31:00
S1 E5 - Demand Agencies of the Future
Are you interested in knowing what the future holds for B2B demand agencies?Tune in to Episode 5 of The B2B POD and indulge in the conversations of our host Radwa Hassa with the guest Anthony Riley and understand the fundamentals of maintain...
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Episode 5
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30:07
S1 E4 - Seeking the perfect agency partners - A Dilemma or a Dream?
In today’s fast-paced world, maintaining healthy client relationships is just as important for B2B marketers. If you're struggling to maintain a positive client relationship, we have something special in store for you! Tune in to Episode 4 o...
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Season 1
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Episode 4
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39:54
S1 E3 - Digital Marketing and the engineering of consent
Are you wondering what is the role of digitalization in the marketing and ad industry? Or want to know Karim’s perception of Influencer marketing? If yes, then tune in as we bring to you, Episode 3 of the B2B POD where our host Radwa Hassan ...
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Season 1
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Episode 3
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32:32
S1 E2 - Why you must create a Brand New Lead scoring model in 2022 to talk to hidden SQLs
Are you wondering how the B2B process works? Or do you want to know the best practices for generating MQLs and SQLs? Or are you interested to know the recommendations & best strategies for marketers to enable sales with better-qualified ...
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Season 1
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Episode 2
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24:07
S1 E1 - Lead conversions through effective B2B Marketing strategies
Are you struggling to maintain the lead conversion rate throughout your marketing campaign? Or do you find it difficult to maintain the outcome of your marketing campaign? If yes, then tune in as we bring to you, Episode 1 of the B2B POD whe...
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Season 1
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Episode 1
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18:42
S1 E0 - An introduction to the Podcast and Season host: Radwa Hassan
Are you an individual intrigued by the fast developments of the B2B industry and wish to know more about it? The B2B POD aims at providing you with insights into everything that’s going on in the B2B industry, the outlook on the future, the ...
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Season 1
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Episode 0
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3:50
