S1 E0 - An introduction to the Podcast and Season host: Radwa Hassan

Are you an individual intrigued by the fast developments of the B2B industry and wish to know more about it? The B2B POD aims at providing you with insights into everything that’s going on in the B2B industry, the outlook on the future, the challenges, what is currently being done, and a lot more, as our host Radwa Hassan addresses the latest trends, practices, and services in the industry.

In this Episode 0, 

• We introduce you to our lovely host
• Give you a brief on real-time challenges in B2B marketing
• Tell you how our podcast will help you increase your knowledge of B2B industry

In closing, we'd like to say thank you for tuning in to The B2B POD this week. 
We hope to see you for Episode 1. 

Episode highlight 

[0:40] Radwa Hassan’s introduction 

[1: 05] Radwa talks about real-time challenges in B2B marketing

[1:19]  Radwa talks about the necessity of digital adoption 

[2:48] Radwa tells us about who will benefit from this podcast

[3:46] The end

Meanwhile, you can follow us on the following platforms to never miss out on any updates: 

Instagram - https://www.instagram.com/theb2b_pod/

Facebook - https://www.facebook.com/TheB2BPOD

LinkedIn - https://www.linkedin.com/company/78324636/

Website - https://www.thepodcast.ae/theb2bpod/

Radwa LinkedIn - https://www.linkedin.com/in/radwa-hassan/

Review The B2B POD on your favorite platform to let us know what you think about the show.

Thank You!

Transcript

Speaker 1: (00:05)

Welcome to The B2B POD by The Pulse of Dubai with your host, Radwa Hassan. This show is brought to you by Logichron, a podcast that touches upon everything that's going on in and around the B2B industry. Join us and be on top of all that is going on in the B2B space with the latest trends, technologies, practices, services, the outlook for the future, and everything in between with some of the biggest and brightest in the industry from UAE and the world.

Speaker 2: (00:36)

Hello everyone and welcome to season one of The B2B POD by The Pulse Of Dubai. My name is Radwa Hassan and I have the honor of hosting the first season. I have over 20 years of marketing and communications experience working for Fortune 100 companies like IBM, Xerox, Hitachi, and Microfocus. I'm passionate about branding marketing strategy and modern marketing, so I'll be discussing real-time challenges in B2B marketing with my guests and sharing best practices to take away, this isn't about any marketing fluff. So stay tuned and see you there. 

Speaker 2: (01:24)

In the past decade or so digital adoption in B2B Sales and Marketing has been growing and simply the pandemic has accelerated this pace. Today, digital adoption is not only an important strategy it is mandatory for business survival on the B2B buyer preference and McKenzie's study (https://tinyurl.com/ymcwwmnp) showed how much of each phase of the buyer's journey is now being done.

Speaker 2: (01:42)

Online in a soft service way with these paradigm shifts, the implications on the B2B market here are becoming way larger than before. Not only do they have to have a comprehensive content strategy to show up where the buyers are looking, but also have a solid demand generation strategy to bring in the best-qualified leads in the funnel and score them accurately before passing them off to the sales team. Yes, in short, it's getting really complex. So to simplify this complex state of B2B marketing, and to provide marketers with the latest and greatest insight into what companies globally are doing differently to ace their marketing efforts in this season of The B2B POD, we will bring to you guests who will talk about different areas of marketing from demand agencies of the future to lead scoring effectively, to pivoting to new demand generation strategies, and much, much more. This podcast is for anyone who wants to improve and impact business with B2B marketing. Every week, our guests will share actionable ideas, their stories, and examples that will help you sharpen your strategies in your geographies. So join me, your host Radwa Hassan every week to grab new ideas from the fast landscape to B2B marketing. So see you there.

Speaker 1: (03:19)

Thank you for tuning in to this episode of The B2B POD, by The Pulse Of Dubai with your host, Radwa Hassan, this show was brought to you by Logichron. If you aren't already, make sure you subscribe to our podcast on Spotify, Google, or Apple podcasts. If you have any questions or suggestions, you can visit us on thepodcast.ae and follow us on social media at The B2B POD. See you next time.