The B2B POD
This podcast talks about all that is going on in the B2B Industry from tech, practices, services, the outlook for the future and everything in between with experts and thought leaders of this industry.Join us as Radwa Hassan explores the rich space of B2B marketing and talks to some of the biggest names present in the B2B Industry. Radwa Hassan has an eclectic career in Marketing and Brand Growth in the B2B space. A go-getter, mentor, elite panelist and a thought leader, she’s an expert on all things related to business growth- from strategy development through executional excellence.
Podcasting since 2022 • 14 episodes
The B2B POD
Latest Episodes
S2 E3 - Why Customer Experience Strategy Should Be Iterative to Stay Relevant
In this episode of The B2B POD, host Radwa Hassan and guest Abdallah Saqqa discuss why customer experience strategy should be iterative to stay relevant. Abdallah explains that the core of any customer experience strategy is the building and...
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Season 2
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Episode 3
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31:37
S2 E2 - Outlook on Technology Shifts Shaping Businesses in the Next 5 Years
In this episode, host Radwa Hassan speaks with Charbel Zreiby, an expert in digital transformation and technology innovation. They discuss the outlook on technology shifts that will shape businesses in the next 5 years.Charbel ...
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Season 2
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Episode 2
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41:08
S2 E1 - Discerning IT Sales While Adopting Digital Transformation
In this episode of The B2B POD, host Radwa Hassan and guest Abdullah Khorami discuss the changes in digital transformation before and after the pandemic. They explore how the pandemic has affected the mobility and location of employees and t...
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Season 2
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Episode 1
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41:30
S1 E10 - Optimizing your Marketing Department and Driving the Growth Culture in an Organization
In this episode of The B2B POD, we will discuss strategies for optimizing the performance of your marketing department and driving a culture of growth within your organization. Learn how to set clear goa...
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Season 1
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Episode 10
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32:29
S1 E9 - Leadership Biases and How to Be an Inclusive and Inspiring Leader
What separates a great leader from a mediocre one? A manager’s behavior has a direct link to employee experiences of inclusion—in fact, almost half of an employee’s experience of inclusion can be explained by managerial in...
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Season 1
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Episode 9
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38:20
